Capturing Brand Vibes: Behind the Lens of Brynn Littefair’s Shoot in Calgary!
Let’s be honest—generic headshots aren’t cutting it anymore. Today’s brands are built on vibe, storytelling, and personality, and that’s exactly what we set out to capture for Brynn Littefair, a web and brand designer who doesn’t just design websites—she builds a whole damn experience. This was our second time working with Brynn, and for this shoot, we weren’t interested in stiff poses or cookie-cutter content. We wanted to get into the guts of her brand—her process, her details, and the little moments that show who she is as a creative and what makes her work so magnetic.
We shot at Venue 308 in Calgary, which gave us all the editorial-meets-lifestyle variety we needed—white walls for those clean, minimal visuals and red brick for that warm, textural energy.
The Vision: Show the Process, Not Just the Polish
Brynn came into this shoot with a clear goal: let people in. Her audience already knows she’s a pro—they’ve seen the polished final product. But this time around, it was about showing what happens before the big reveal. Sketching, designing, rearranging flatlays, all the little decisions that turn a blank screen into a killer brand.
That behind-the-scenes perspective is what makes brand photography more than just pretty pictures—it builds trust, relatability, and makes potential clients think I need her energy on my team.
The Space: Venue 308’s Moody Magic
The weather gave us full gloomy-Calgary vibes, but honestly? We were here for it. Between the large windows, the moody natural light, and a few extra flashes when needed, we still pulled off the bright, clean aesthetic that Brynn’s brand is known for. The venue’s red brick wall gave us that lifestyle warmth, while the white space kept things feeling fresh and editorial.
We leaned into the contrast, using the white walls to balance out the moodier shots and keeping every image aligned with the visual identity Brynn has been building for years.
The Real Star of the Shoot: The Details
This session was full of what we like to call “proof-of-work” photography—the kind of content that shows you’re not just the face of the brand, you’re also the brains and the hands behind it. We captured Brynn deep in her design zone, tinkering with her layouts, playing with color palettes, and styling props with the eye of a creative who knows her aesthetic from the inside out.
Flatlays? Nailed it.
Candid desk shots? Check.
Brand-building energy in every frame? Always.
It’s these types of moments that help people feel your brand, not just see it. And for someone like Brynn, whose work is rooted in design and experience, that visual storytelling is everything.
Overcoming Low Light Like Pros
Not every shoot comes with golden-hour light and cloudless skies. But we don’t panic—we pivot. We positioned Brynn by the windows, added strategic flash when needed, and used the day’s natural moodiness to our advantage. The result? A mix of crisp whites, rich tones, and just enough atmosphere to bring dimension to every image.
Lighting doesn’t have to be perfect—it has to be intentional. And that’s exactly how we approached this session.
What Made This Shoot Hit Different
Working with a branding expert like Brynn is a dream because she gets it. She knows the power of visual identity, which made this a true collaboration. There was strategy in every frame, but also so much freedom to play. And that’s the sweet spot we aim for—planned with intention, executed with creativity.
Every business has a story, and the job of a brand shoot is to pull that story out in a way that feels real, rich, and resonant. With Brynn, it meant showcasing her tools, her touch, and the creative rituals that make her work stand out in a saturated space.
Why It Matters (Especially for Alberta Brands)
Whether you’re a designer, coach, dentist, or anything in between—if your audience can’t see who you are and what you do, you’re leaving money (and trust) on the table. Alberta is full of creative, high-performing entrepreneurs, but so many of them still rely on headshots and hope. Let’s be clear: your audience wants more.
They want to see the process. The product. The personality. That’s what converts browsers into buyers.
The Takeaway
Brynn’s session is a reminder of what brand photography should be—strategic, story-driven, and scroll-stopping. When done right, it goes beyond the grid and speaks directly to the people who are meant to work with you. It’s not about perfection; it’s about presence.
If you’re a business owner in Calgary, Edmonton, or anywhere else across Alberta ready to level up your online presence, this is your sign. Let your audience in. Let your brand breathe. And let your visuals do the talking.
