We speak to so many business owners who don’t want to give away “their secrets“ they want to hold on to every bit of information because they’re afraid that their competition will rip them off. Yet, Over and over again I’ve actually seen this harm companies more than reward them.

No, I’m not saying you need to give up every ingredient in the secret sauce - however, your reluctance in sharing education can result in you coming off sketchy. Putting your customer’s needs ahead of your own fears will show your customers that you are authentic, customer-driven, confident and a leader in this industry. That they can trust your brand to deliver exactly what your customers needs!

Consumers have options and the best way to stand out if being the leader. Investing in your consumers, doing the research your consumers need to know they are making a good choice.

Till next time fam!

Rach and Britt