Inspire Your Team & Watch your Business SOAR! Workshops to Reach 2025 GOALS!
Calgary marketing workshop for business owners
When you really know your team — what makes them tick, where they shine brightest — you can pull from their strengths and amplify what they do best. And when people love what they do? They deliver work that hits different. Think: more creativity, better results, and yep — more profit.
Here’s the truth most business owners overlook: your company is already packed with untapped talent. Your people are full of ideas, creativity, and insight — they just need the green light to bring it to life.
That’s where we come in.
Our workshops are designed to help your team thrive — on social media and beyond.
We show them how to create content that’s fun, authentic, and totally aligned with your brand’s vibe. It’s not just another task — it becomes something they’re actually excited to do.
Why It Works
Because it’s not cookie-cutter.
This isn’t about giving your team a bland script and hoping it lands.
It’s about helping them tap into their natural voice, personality, and creativity — and tying that directly into your company’s mission, services, and goals.
When your team knows how to create content that:
Highlights your results
Showcases your offers
Brings your culture to life
Speaks to your ideal client
…that’s when the magic happens.
You’ll start to see profile visits increase, DMs roll in, website traffic go up, and sales flow — all because your employees are sharing your brand in a way that feels natural and fun for them.
“We’ve have had the absolute pleasure of working with The Social People several times - their in-person 1-day business course, and multiple photo sessions. Every single time, we are blown away by their talent, insight, and how awesome the entire team is.
Our in-person session was SO HELPFUL for social media. They gave tips on lighting, props, social media, photography, and more. It was hands on, getting the opportunity to try new things in real time. We would highly recommend attending any session they are putting on, you will not regret it! They also bring the best energy to the room/session, and leave you feeling confident and inspired.
Finally - their photography. Both our product photography and branding sessions have been so so so well done. We love that they direct us, and understand the shots, aesthetic, and our brand so well before the shoot begins. Again, we would highly recommend them for your photography needs (not to metion, they make it so enjoyable and fun, bringing the best energy!!).
Thank you The Social People for being so great at what you do!”
Let’s Get Real: What This Actually Looks Like
Your employee posts a behind-the-scenes story showing your product being packaged — with a cheeky caption that reflects them, but still speaks to your dream customer.
Another team member hops on video to share a quick tip about your service, tied to their own experience at work.
A third staff member shares a group photo, talking about how proud they are to work for a company that truly invests in its people.
Suddenly, it’s not you doing all the marketing heavy lifting. It’s your team — each one sharing from their lens, attracting new customers, growing your brand’s reach, and showing off what makes your business truly special.
And every piece of content they post is:
Aligned with your brand voice
Full of personality
Selling without selling
Designed to funnel into appointments, purchases, and loyal customers
“I recently attended a live video workshop with Brittany and Rachel from the Social People with strategies and insights for social media!
They were so personable, knowledgable and engaging in their workshop, I walked away with two full pages of notes and a renewed excitement for my socials, which was sooo needed!
Would definitely attend any workshops they are a part of! Thank you both for sharing your gifting and knowledge with us!-”
Empowered Teams = Elevated Brands
You’ve taken the guesswork out.
No more: “I don’t know what to post…”
No more: “What if I get it wrong?”
No more: crickets on the content calendar.
You’ve replaced that with confidence, clarity, and creative momentum — because you invested in your team, and they’re investing right back into your business.
And the best part? This kind of teamwork opens up everything:
More reach.
More revenue.
More time for you to lead, dream, and grow.
“Social People has been an invaluable resource for Oh Snap Photo Booth! They’ve helped us with social media planning, and their insights have been a game-changer for our online presence. I’ve also had the pleasure of attending several of their workshops, and each one has been amazing — packed with practical tips and strategies that I could implement right away.
What stands out most is how much they truly care about the businesses they work with. Their passion for helping others grow is clear in every interaction. The team is not only knowledgeable but also incredibly supportive and dedicated. If you’re looking for a Calgary-based team that goes above and beyond in social media strategy and marketing, Social People is the one to trust!”
Ready to Get Your Team Creating Content That Converts!
“I have had the honour of working with Social People.co in a few different capacities - a 1:1 consultation with Britt and Rachel, a couple of photoshoots and their workshops. They are knowledgeable, funny, compassionate and really great at what they do! I would highly recommend! ”
