Blogging: Finding the Sweet Spot

social people founders

Are you wondering how many blog posts you should publish on your business's website monthly to drive optimal traffic and leads? Look no further! 😏😎

According to a study by HubSpot, businesses that publish 16 or more blog posts per month see 3.5 times more traffic than those that publish 0-4 blog posts. πŸ’₯ This suggests that a high frequency of blog posts can be a powerful way to drive traffic to your website.

But don't think you have to go all out and publish 16 blog posts per month to see results. πŸ˜†

πŸ“Œ Another study by Blog2Social found that businesses that publish at least two blog posts per week (8 per month) see 70% more leads than those that publish less frequently. So even publishing just once or twice a week can significantly impact your website's traffic and lead generation.

A survey by Social Media Today also found that businesses that publish at least 3-4 blog posts per month see the most traffic from search engines. πŸ” This suggests that a moderate frequency of blog posts is an excellent sweet spot for driving traffic through search engines. πŸ₯°

On the other hand, a study by OptinMonster found that businesses that publish at least seven blog posts per month see the most success in terms of search engine rankings. πŸ€” This suggests that a slightly higher frequency of blog posts may be beneficial for SEO purposes.

Lastly, a survey by CoSchedule found that businesses that publish at least 4-5 blog posts per month see the most traffic and leads from their website. This falls in line with the other findings, suggesting that a moderate to high frequency of blog posts is optimal for driving traffic and leads.

Sooooo what’s the takeaway??


πŸ‘‰πŸ‘‰πŸ‘‰ Overall, it seems that publishing at least 4-8 blog posts per month is a good range for increasing website traffic and leads. However, it's important to keep in mind that the frequency of blog posts should also be based on the business's resources and the quality of the content being produced. Don't feel like you have to hit a certain number of blog posts per month if it means sacrificing the quality of your content. 😊 The most important thing is to consistently produce high-quality, valuable content that resonates with your audience.


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