Creativity Isn’t a Talent—It’s a Process.

“I just feel empty.”

We’ve lost count of how many times we’ve heard that phrase from business owners, marketing managers, and CEOs.

It usually comes after months of trying to push out ideas, forcing content, and feeling like nothing is landing. It sounds like this:
“I used to feel creative, but now I’m just tired.”
“I can’t come up with anything fresh anymore.”
“I feel like the spark is gone.”

Brittney and I get it. We’ve lived through burnout, busy seasons, and creative droughts too — but here’s the difference: we know how to move through it.

Because creativity isn’t magic. It’s a process.

And we’re not just making that up. Back in 1940, advertising exec James Webb Young wrote a short guide called A Technique for Producing Ideas. In it, he laid out five steps to generating creative ideas — and they still hold up today.

Here’s the breakdown:

1. Gather raw material
   This includes two types: material related to your business/industry, and unrelated inspiration from the world around you. The key is to stay curious.

2. Digest it all
   Mix, match, connect. Look at things from new angles. This is the mental churn. Let it swirl.

3. Step away
   Literally. Stop thinking about it. Go for a walk. Take a nap. Clean your kitchen. Creativity needs space.

4. Let it return
   The “aha” moment will come — not when you’re forcing it, but when you’re living your life.

5. Shape it, test it, share it
   Great ideas don’t emerge fully formed. They’re molded, refined, and improved with feedback and action.

What’s amazing is how timeless and freeing this process is. You don’t need to be a designer, writer, or marketing expert to be creative. You need to be a thinker. A dreamer. A do-er.

Which, let’s be honest — if you’ve built a business from scratch, you’re already all three.

Creativity shows up in the early stages of entrepreneurship: seeing a gap in the market, building something from nothing, solving problems in real-time. That is pure creativity.

What happens over time, though, is many business owners stop trusting their creativity. They burn out because they keep trying to solve new problems with the same solutions, or they’re afraid to try something that feels “off-brand” or risky.

But creativity doesn’t thrive in boxes or stress. It needs movement, fresh perspective, and sometimes — a team who can help bring the vision to life.

That’s where Britt and I come in.

We’ve built a creative agency that helps brand owners reignite that spark — whether it’s through done-for-you content campaigns, marketing workshops, or creative coaching. You don’t have to go it alone. You don’t have to “be creative enough” to do it yourself. You just need to know how to work the process — and where to ask for help when you're stuck.

Because when you work with the right people, your ideas don’t just stay in your head. They become campaigns, visuals, language, and strategy. And most importantly — they connect.

Your passion deserves that.

So the next time you feel like you’ve got nothing left in the tank, remember: it’s not that your creativity is gone. It’s just waiting to be invited back in.

Let us show you how.