Are You Walking the Talk? How to Show Up for Your Customers

Calgary Brand Photographer

Let's have a heart-to-heart about something crucial for business owners: are you showing up the same way you're asking your customers to show up?  Within a brand identity, we need to communicate the kind of relationship we want with our customers. 

These might be:

- Trust

- Consistency

- Loyalty

- Flexibility

- Investment

- Support

- Authenticity

We all want these qualities in our customers, but here’s the kicker: if we don’t embody them ourselves, it's tough to expect them from our customer base. Let's break it down.

If you want your customers to invest in you, what are you doing to invest in them? 

If you want consistency from your customers, how are you showing that you stay consistent? And are you being consistant with newsletters, blogs and social media posts?

If you want loyal support, how are you showing them that you intern provide that loyal support? Remember - should be a given, not a luxury. If you want your customers to support your business, ensure you provide unwavering support. Be there to answer their questions, resolve their issues, and celebrate their milestones.

Flexibility- In today's fast-paced world, flexibility is vital. If you want your customers to be flexible and patient, especially during hiccups, demonstrate that same flexibility. Show them you're willing to adapt and meet their needs, even if it means stepping out of your comfort zone.

Authenticity - Finally, be real. Authenticity resonates deeply with customers. They want to know they're interacting with real people who care about their needs. 

Your Marketing Matters

As business owners, we get busy. It's easy to put marketing on the back burner, but remember, this is often your first point of contact with potential customers. In 2024, organic content on your social media is the top way to instil these qualities in your customers and let them see that they can expect these qualities from you.

No matter the size of your business, we provide various options at different price points. Whether you're a small business or a seven-figure corporation, we have the resources to support you.

Until next time,

Rachel & Brittany!