A Picture Really Is Worth A Thousand Words
I want you to take a wild guess as to how many consumers rated the quality of a product image as “very important”?
📚According to a study by MDG Advertising, 67% of consumers say that the quality of a product image is "very important" in their decision to purchase a product online. And it's not just online sales that are impacted by great product photography. 🤯 A report by the New York Times found that "products featured in beautifully photographed ads sold at a rate of up to 30% higher than their less visually appealing counterparts."
This is why is it so important for vendors to have regular brand and product photoshoots! Products and trends change and as they do, so should the imagery used to market them. 🤓 Regular photoshoots allow vendors to stay current and relevant, and ensure that their products are being presented in the best possible light. 🔦 Additionally, having a consistent visual aesthetic across all product imagery can help to establish a strong brand identity and make a business more memorable to potential customers. 🔥🔥
So, what makes for great product photography?
🚨 For starters, it's important to have clear and detailed shots of the product. This allows customers to get a sense of what they're buying and how it will look in their home or on their body. 🌟 Additionally, having a variety of images, such as lifestyle shots and multiple angles, can give customers a better idea of the product's features and how it can be used.
It's not just product photography that's important, though. Having great brand imagery can be just as vital to a business's success. A strong brand image can help to establish trust with customers and create a sense of familiarity. 🤍 This is especially important for small businesses, as many customers are now looking to support local vendors. In fact, a study by the National Federation of Independent Business (NFIB) found that 61% of consumers said they were more likely to shop at a small business in 2021 than they were in 2019. 🥰
It's all about telling a story. 🤩 Whether through photographs, videos, or graphics, businesses should aim to showcase what makes them unique and special. This can include showcasing their products, but it can also include showcasing their team, their values, and their community. 🤠 By telling their story, businesses can create an emotional connection with customers and make themselves more memorable.
IMPORTANT NOTE:
Don’t allow hefty costs prevent you from booking a shoot. 😊
Social People.Co has so many options for any budget that can take your imagery to the next level. 👊👊👊 Whether you’re looking for a one-hour brand shoot or an intense campaign session it’s all right here!
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