Socialpeople.co | Social Media Marketing

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3 Ways to Build a Personal Brand

(1) Professional Content - Photoshoot

๐Ÿ’ฅYou NEED to show your face on your social media and website. ๐Ÿ’ฅ

Thereโ€™s just no way around it. And if you arenโ€™t, you are doing your personal brand and social media strategy a huge disservice. Your audience needs a way to relate with you and build trust.

A super important way of doing this is getting professional brand photos done.

๐Ÿ“ธ A brand photographer works with you to coach you through the shoot so that you leave having created content that highlights your personal brand.

(2) Add value to youR MESSAGING. Educate your audience.     

Before you hit post on your next social media post, do a quick audit to see if it educates and brings value to your audience. ๐Ÿ’ญ When you educate, you establish yourself and your brand as an authority or thought leader on a certain topic/industry.

๐Ÿ‘‰ When you add value, you give people a reason to follow you. Turning that blue follow button white comes at a cost! You need to view followers, likes, comments, and shares as a currency. They donโ€™t come for free, and you need to share something of value with your followers to get those.


(3) Double down on your social media platform

Whatever platform you feel your ideal client is using, we challenge you to double down on it. For the next 30 days, post DOUBLE what you were currently doing. ๐Ÿ’ช

After the month is up - shoot us a DM on Instagram (@socialpeople.co) and we will review how it went. Was it a success? Did it flop? Why didnโ€™t it work? ๐Ÿค”

And thatโ€™s it! Three ways to build your personal brand.

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